Red Bull football teams around the world - investment, clubs philosophy (2023)

Red Bull is one of the biggest brands in the world and has some of the best football (soccer) teams around the world, following the massive investment in them that paved the way for the new football empire.

For Red Bull Group, shifting from Racing only to the competitive and lucrative football business could be the right step in the right direction.

The company’s philosophy throughout its network of football clubs is to create brand awareness for the Red Energy Drink and increase revenue.

Red Bull football teams around the world - investment, clubs philosophy (1)

The Company’s investment in football has been successful, from RB Salzburg in Austrian football to RB Bragantino of Brazil, taking South America by surprise.

The Energy Drink company has some fast-rising football teams in major football countries, including the United States, Germany, Austria and Brazil.

Red Bull football teams around the world - investment, clubs philosophy (2)

How many clubs does Red Bull own? As of 2021, Red Bull has four professional football (soccer) clubs worldwide.

1. FC Red Bull Salzburg – Austria

2. New York Red Bulls – United States

3. RB Leipzig – Germany

4. Red Bull Bragantino – Brazil


Red Bull Brasil (Semi reserve) – Brazil

FC Liefering (Reserve) – Austria

FC Red Bull Salzburg

Founded: 1933, 2005 as RB

League: Austrian Bundesliga

Red Bull Salzburg is an Austrian professional football club based in the capital city of Salzburg.

Formerly known as SV Austria Salzburg, the company officially bought over the ownership rights of the club in 2005.

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The club is currently one of the biggest football clubs in the history of the sport in Austria. The club has produced some hottest young players across several top European clubs.

Salzburg has been more consistent in the UEFA Champions League than any other Austrian team and has helped grow the country’s ranking.

Top RB Salzburg products include Erling Haaland, Dominik Szobozlai, Hwang Hee-Chan, Patson Daka, etc.

Also Read: Best RB Salzburg players sold to top European clubs

League and Competitions

Red Bull Salzburg participates in various top-level competitions, domestic and internationally.

Australia Bundesliga: The league is contested by 12 teams.

Austrian Cup: Domestic knockout cup Competition.

Champions League/ Europa League: The club is the most consistent Austrian-based team in UEFA competitions.

Trophies and Achievements

The club is one of the most successful teams across the football network. In terms of revenue and brand awareness, the success brought by RB Salzburg has been effective for the owners.

Bundesliga – Domestic

The club has won over 15 Bundesliga titles in history. In 1994, the club lifted its first national league title, then SV Austria Salzburg.

Austrian Cup – Domestic

The club has also won Austrian Cup over eight times in their entire history. Other honours include the Austrian Supercup, Austrian First League, and UEFA Youth League (Reserve team).

RB Salzburg is the most successful Red Bull-owned football team worldwide.

New York Red Bulls

Founded: 1994, 2006 as NYRB

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League: MLS

New York City RB, or simply NYRB, is a professional soccer club based in New York that competes in the Major League Soccer franchise.

It is currently the second most successful Red Bull-owned football team around. However, in terms of popularity and revenue, New York City RB has attracted more for Red Bull GmbH.

The club was established in October 1994 as the New York/New Jersey MetroStars. The team was officially sold to Red Bull GmbH in 2006.

NYRB is currently one of the most supported soccer clubs in Major League Soccer. The club has exported some top players to its European clubs, notably Tyler Adams, who plays for RB Leipzig in Germany.

Also Read: How to join New York Red Bulls Soccer Academy

League and Competitions

New York Red Bulls currently compete at the top level of soccer in the United States and CONCACAF Club Competitions.

Major League Soccer: The club competes in the MLS as a member of the Eastern Conference.

US Open Cup: The club competed in the Lamar Hunt US Open Cup, United States domestic knockout cup competition.

CONCACAF club Competitions: The club also competes in CONCACAF club tournaments.

Trophies and Achievements

The club came close to lifting the MLS Cup title. However, there’s still a couple of silverware in the club’s cabinet.

MLS Cup – Domestic

The club reached the finals but lost in the end.

MLS Supporters Shield – Domestic

The club has won three MLS Supporters Shields.

Also Read: MLS Power Rankings: All-time best teams in history

RB Leipzig

Founded: 2009

League: German Bundesliga

RB Leipzig is a professional football club based in Saxony that competes in the Bundesliga. The company bought SSV Markranstädt and began its quest for promotion to the German top flight.

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From the NOFV-Oberliga Süd, the club began its quest for the top and followed without leaving any season behind until it reached the top flight.

In the club’s first season in the German top flight, the club secured a place in the UEFA Champions League after finishing runners and was leading the table at some point.

Leagues and Competitions

RB Leipzig plays in German top-level football competitions.

Bundesliga: The club plays in the German top-flight contested by 18 teams across the German federal state.

DFB-Pokal: The DFB-Pokal is the German domestic knockout cup Competition.

DFL-Supercup: It serves as a curtain-raiser for German football at the beginning of every season. RB Leipzig had played and lost in the final.

UEFA Champions League / Europa: The club has been consistent in the Champions League since its inaugural season in 2017–18.

Trophies and Achievements

In the 2021/22 campaign, RB Leipzig finally won the DFB-Pokal in their third attempt. The Saxony-based club edged SC Freiburg on penalties to lift its first major trophy in German Football.

RB has the Regionalliga Nordost and NOFV-Oberliga Süd trophies.

That been said, Leipzig was runners-up in Bundesliga twice in 2016–17 and 2020-21.

Leipzig was Semi-finalist in the UEFA Champions League in 2019–20.

Red Bull Bragantino

Founded: 1928; 2020 as RB

League: Campeonato Série A.

RB Bragantino, or simply Bragantino, is a professional football club in Brazil that competes in the Campeonato Série (national) and Campeonato Paulista Série A1 (São Paulo State League).

Following Red Bull’s failure to secure top-flight football with its original club Red Bull Brasil, the company bought over ownership of Clube Atlético Bragantino in 2020.

The company’s partnership with Clube Atlético Bragantino existed in 2019; however, it was only limited to naming rights.

In 2020, Bragantino began its new look in the Campeonato Série A as Red Bull Bragantino.

Leagues and Competitions

Campeonato Série A: ABrazilian national football league contested by 20 teams.

Campeonato Paulista Série A1: State of São Paulo league.

Copa do Brazil: Brazil’s national knockout cup competition.

CONCACAF Club Competitions

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Finishing in the top seven positions at the end of the season would see Bragantino on the continent.

Trophies and Achievements

The club has won Campeonato Brasileiro Série B and Campeonato Brasileiro Série C.

In 1991, Bragantino finished as runners-up in Série A.

Other honours include State

Campeonato Paulista, Campeonato Paulista Série A2, etc.

Other teams owned by the company

Red Bull Brasil

Founded: 2007

League: Campeonato Paulista Série A2 (São Paulo State League 2)

Currently serve as a development team.

RB Brasil is a Brazilian professional football club based in Campinas that competes in the Campeonato Paulista Série A2, São Paulo second-tier state league.

The club was the company’s original idea and was all about taking over the soccer scene in Brazil.

However, it could not be actualised, which led to its decision to acquire Atlético Bragantino. The club remains active, functioning as a development side for RB Bragantino of the Campeonato Série A.

FC Liefering GmbH

(Currently reserve team for RB Salzburg)

Red Bull Ghana

(Defunct) – Red Bull Ghana was a Ghanaian professional football club.

The popularity of teams owned by the company across the world


RB Salzburg is currently one of the most supported football clubs in Austrian football. The club’s performance in the UEFA Champions League has also attracted interest from the international community.

United States

New York RB is currently the third most supported soccer club in the United States.

Brazil and South America

Bragantino is gradually gaining the Brazilian football community and other South American followers.


Despite leaving with a new side in the German soccer division, RB Leipzig’s follower count has increased over the years in Germany.

Internationally, RB Leipzig is one of the top German teams with new supporters due to its exploits in the UEFA Champions League.

The club is increasingly getting the nod from fans across Germany.

Its football business is currently yielded significant gains. Beginning with Austria, the company quickly expanded to major markets like Germany, the United States, and Brazil.

For the Austrian company, it is no longer to expand the reach of its energy drink brand but also to increase revenue.

The company sponsors other sporting events like racing through its Red Bull Racing Brand.

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